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scientific article; zbMATH DE number 1495717
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scientific article; zbMATH DE number 1495717

    Statements

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    13 August 2003
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    penetration of a new product
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    spatially structured market
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    price and advertising optimal strategies
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    profit
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    adopters
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    uninformed
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    existence of optimal marketing strategies
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    interpersonal contacts
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    external advertising
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    Bolza optimal control problem
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