Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach (Q4624891)
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scientific article; zbMATH DE number 7025829
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach |
scientific article; zbMATH DE number 7025829 |
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Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach (English)
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20 February 2019
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application of game theory
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cooperative advertising
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supply chain management
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production capacity
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