Optimal advertising pulsation policies: a dynamic programming approach (Q4658514)
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scientific article; zbMATH DE number 2146775
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal advertising pulsation policies: a dynamic programming approach |
scientific article; zbMATH DE number 2146775 |
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Optimal advertising pulsation policies: a dynamic programming approach (English)
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16 March 2005
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advertising
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dynamic programming
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marketing
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optimisation
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