Customer lifetime value: stochastic optimization approach (Q4661059)
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scientific article; zbMATH DE number 2151551
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Customer lifetime value: stochastic optimization approach |
scientific article; zbMATH DE number 2151551 |
Statements
Customer lifetime value: stochastic optimization approach (English)
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4 April 2005
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customer lifetime value
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relationship marketing
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stochastic dynamic programming
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Markov process
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