Optimal Advertising with Stochastic Demand (Q4747908)
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scientific article; zbMATH DE number 3803165
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal Advertising with Stochastic Demand |
scientific article; zbMATH DE number 3803165 |
Statements
Optimal Advertising with Stochastic Demand (English)
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1983
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stochastic, sequential model
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optimal advertising
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random demand
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marketing
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