A structural model to assess the factors that influence successful brand migration (Q4902809)
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scientific article; zbMATH DE number 6126658
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| default for all languages | No label defined |
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| English | A structural model to assess the factors that influence successful brand migration |
scientific article; zbMATH DE number 6126658 |
Statements
18 January 2013
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structural equation models
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brand migrations
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0.642174243927002
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0.6307741403579712
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0.6236842274665833
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0.6214095950126648
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