A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES (Q4972552)

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scientific article; zbMATH DE number 7136215
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A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES
scientific article; zbMATH DE number 7136215

    Statements

    A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES (English)
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    25 November 2019
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    web intelligence
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    targeted marketing
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    customer preference
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    utility theory
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