Deals or No Deals: Contract Design for Online Advertising (Q5031634)
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scientific article; zbMATH DE number 7474565
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Deals or No Deals: Contract Design for Online Advertising |
scientific article; zbMATH DE number 7474565 |
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Deals or No Deals: Contract Design for Online Advertising (English)
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16 February 2022
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computational complexity
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suboptimal algorithms
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bidding
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auctions
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advertising and media
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revenue management
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online advertising
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contract design
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first-look deals
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preferred deals
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