Deals or No Deals: Contract Design for Online Advertising (Q5031634)

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scientific article; zbMATH DE number 7474565
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Deals or No Deals: Contract Design for Online Advertising
scientific article; zbMATH DE number 7474565

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    Deals or No Deals: Contract Design for Online Advertising (English)
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    16 February 2022
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    computational complexity
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    suboptimal algorithms
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    bidding
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    auctions
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    advertising and media
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    revenue management
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    online advertising
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    contract design
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    first-look deals
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    preferred deals
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