How cooperative advertising interacts with distributional contracts in a dual-channel system (Q5092527)

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scientific article; zbMATH DE number 7561850
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How cooperative advertising interacts with distributional contracts in a dual-channel system
scientific article; zbMATH DE number 7561850

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    How cooperative advertising interacts with distributional contracts in a dual-channel system (English)
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    22 July 2022
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    cooperative advertising
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    supply chain contract
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    agency model
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    game theory
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