Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers' preferences (Q5138136)
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scientific article; zbMATH DE number 7281598
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| English | Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers' preferences |
scientific article; zbMATH DE number 7281598 |
Statements
Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers’ preferences (English)
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3 December 2020
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hierarchical cluster analysis
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matching-type measure
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weighted rank-based correlation coefficient
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bipolar mean
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mean deviation about the bipolar mean
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0.692080557346344
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0.6912114024162292
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0.690349817276001
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0.6878315806388855
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0.6806974411010742
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