The effect of the alliance between manufacturer and weak retailer on supply chain performance (Q5234116)

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scientific article; zbMATH DE number 7110055
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English
The effect of the alliance between manufacturer and weak retailer on supply chain performance
scientific article; zbMATH DE number 7110055

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    The effect of the alliance between manufacturer and weak retailer on supply chain performance (English)
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    25 September 2019
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    alliance
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    advertising
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    channel power
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    pricing
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    differential game
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