Pricing Strategy in Dual-Channel Supply Chains with Loss-Averse Consumers (Q5241280)
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scientific article; zbMATH DE number 7124648
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Pricing Strategy in Dual-Channel Supply Chains with Loss-Averse Consumers |
scientific article; zbMATH DE number 7124648 |
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Pricing Strategy in Dual-Channel Supply Chains with Loss-Averse Consumers (English)
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30 October 2019
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dual-channel
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loss aversion
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prospect theory
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reference point
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pricing strategy
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