Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior (Q5251695)
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scientific article; zbMATH DE number 6437983
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior |
scientific article; zbMATH DE number 6437983 |
Statements
Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior (English)
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20 May 2015
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market segmentation
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differentiated market promotion
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mass market promotion
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spectrum effect
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dynamic promotional effort allocation
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repeat purchase
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NP-hard
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differential evolution algorithm
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durable technology product
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innovation diffusion models
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