Dynamic Pay-Per-Action Mechanisms and Applications to Online Advertising (Q5301114)
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scientific article; zbMATH DE number 6182938
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dynamic Pay-Per-Action Mechanisms and Applications to Online Advertising |
scientific article; zbMATH DE number 6182938 |
Statements
Dynamic Pay-Per-Action Mechanisms and Applications to Online Advertising (English)
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2 July 2013
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dynamic mechanism design
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prior-free mechanisms
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online advertising
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sponsored search
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pay-per-action
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cost-per-action
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click fraud
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