Advertising Expenditures in Coupled Markets— A Game-Theory Approach (Q5336857)

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scientific article; zbMATH DE number 3209729
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Advertising Expenditures in Coupled Markets— A Game-Theory Approach
scientific article; zbMATH DE number 3209729

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    Advertising Expenditures in Coupled Markets— A Game-Theory Approach (English)
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    1965
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    operations research
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