Manufacturer defensive and offensive advertising in competing distribution channels (Q6067900)
From MaRDI portal
scientific article; zbMATH DE number 7767420
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Manufacturer defensive and offensive advertising in competing distribution channels |
scientific article; zbMATH DE number 7767420 |
Statements
Manufacturer defensive and offensive advertising in competing distribution channels (English)
0 references
17 November 2023
0 references
advertising targeting
0 references
competition
0 references
distribution channel
0 references
defensive advertising
0 references
offensive advertising
0 references
