Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy? (Q6071108)

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scientific article; zbMATH DE number 7771185
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Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy?
scientific article; zbMATH DE number 7771185

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    Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy? (English)
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    27 November 2023
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    backward induction
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    pricing
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    marketing strategy
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    referral reward
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    social network
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