Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy? (Q6071108)
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scientific article; zbMATH DE number 7771185
Language | Label | Description | Also known as |
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English | Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy? |
scientific article; zbMATH DE number 7771185 |
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Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy? (English)
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27 November 2023
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backward induction
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pricing
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marketing strategy
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referral reward
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social network
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