Optimal channel strategy of luxury brands in the presence of online marketplace and copycats (Q6167542)

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scientific article; zbMATH DE number 7709199
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Optimal channel strategy of luxury brands in the presence of online marketplace and copycats
scientific article; zbMATH DE number 7709199

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    Optimal channel strategy of luxury brands in the presence of online marketplace and copycats (English)
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    10 July 2023
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    supply chain management
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    conspicuous consumption
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    copycats
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    online marketplace
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    channel strategy
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