Does product complexity matter for competition in experimental retail markets? (Q618894)

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scientific article; zbMATH DE number 5837868
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    Does product complexity matter for competition in experimental retail markets?
    scientific article; zbMATH DE number 5837868

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      Does product complexity matter for competition in experimental retail markets? (English)
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      17 January 2011
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      consumer market
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      product complexity
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      complexity aversion
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      complexity exploitation
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      bounded rationality
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