cjbart (Q65657)
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Heterogeneous Effects Analysis of Conjoint Experiments
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | cjbart |
Heterogeneous Effects Analysis of Conjoint Experiments |
Statements
6 September 2023
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A tool for analyzing conjoint experiments using Bayesian Additive Regression Trees ('BART'), a machine learning method developed by Chipman, George and McCulloch (2010) <doi:10.1214/09-AOAS285>. This tool focuses specifically on estimating, identifying, and visualizing the heterogeneity within marginal component effects, at the observation- and individual-level. It uses a variable importance measure ('VIMP') with delete-d jackknife variance estimation, following Ishwaran and Lu (2019) <doi:10.1002/sim.7803>, to obtain bias-corrected estimates of which variables drive heterogeneity in the predicted individual-level effects.
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