When advertising meets assortment planning: joint advertising and assortment optimization under multinomial logit model (Q6606217)
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scientific article; zbMATH DE number 7914091
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| English | When advertising meets assortment planning: joint advertising and assortment optimization under multinomial logit model |
scientific article; zbMATH DE number 7914091 |
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When advertising meets assortment planning: joint advertising and assortment optimization under multinomial logit model (English)
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16 September 2024
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budget allocation
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advertising effect
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assortment optimization
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