The length of the effect of aggregate advertising on aggregate consumption (Q673577)
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scientific article; zbMATH DE number 985648
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| default for all languages | No label defined |
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| English | The length of the effect of aggregate advertising on aggregate consumption |
scientific article; zbMATH DE number 985648 |
Statements
The length of the effect of aggregate advertising on aggregate consumption (English)
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28 February 1997
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Advertising
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Aggregate consumption
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Cointegration test
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Error correction model
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Unit root test
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0.6523792743682861
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0.6205721497535706
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0.5873281955718994
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0.583312451839447
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