Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives (Q723945)

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scientific article; zbMATH DE number 6910034
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    Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives
    scientific article; zbMATH DE number 6910034

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      Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives (English)
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      25 July 2018
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      OR in marketing
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      online promotion
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      dual-channel retailer
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      segmented markets
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      heuristic algorithm
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