Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach (Q734405)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach |
scientific article |
Statements
Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach (English)
0 references
13 October 2009
0 references
Bayesian method
0 references
general state-space models
0 references
marketing
0 references
0 references
0 references
