Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach (Q734405)
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scientific article; zbMATH DE number 5614317
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| English | Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach |
scientific article; zbMATH DE number 5614317 |
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Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach (English)
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13 October 2009
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Bayesian method
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general state-space models
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marketing
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0.705058217048645
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0.6966314315795898
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0.6888759732246399
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0.6885992884635925
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