Purchase timing models in marketing: a review (Q734448)
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scientific article; zbMATH DE number 5614346
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| English | Purchase timing models in marketing: a review |
scientific article; zbMATH DE number 5614346 |
Statements
Purchase timing models in marketing: a review (English)
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13 October 2009
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purchase timing models
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advertising effects
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self-exciting phenomena
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shot-noise
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functional data analysis
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0.84237826
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0.8351945
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0.82978725
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0.79839754
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