Improving the Bass model's predictive power through online reviews, search traffic and macroeconomic data (Q828837)
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scientific article; zbMATH DE number 7344056
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| English | Improving the Bass model's predictive power through online reviews, search traffic and macroeconomic data |
scientific article; zbMATH DE number 7344056 |
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Improving the Bass model's predictive power through online reviews, search traffic and macroeconomic data (English)
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5 May 2021
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sales forecasting
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improved bass model
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online reviews
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Baidu index
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macroeconomic indicators
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