Opinion Leadership and Social Contagion in New Product Diffusion (Q86554)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Opinion Leadership and Social Contagion in New Product Diffusion |
scientific article |
Statements
30
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2
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195-212
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March 2011
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Raghuram Iyengar
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Christophe Van Den Bulte
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