The impact of digital channel distribution on the experience goods industry (Q992631)

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scientific article; zbMATH DE number 5781855
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    The impact of digital channel distribution on the experience goods industry
    scientific article; zbMATH DE number 5781855

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      The impact of digital channel distribution on the experience goods industry (English)
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      9 September 2010
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      marketing
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      E-commerce
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      channel selection
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      pricing
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