MABS: spreadsheet-based decision support for precision marketing

DOI10.1016/J.EJOR.2005.01.009MaRDI QIDQ819085zbMATH OpenOpenAlexFDO

Authors Zeger Degraeve, Bert De Reyck

Publication date 22 March 2006

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://ink.library.smu.edu.sg/lkcsb_research/6751

zbMATH Keywords

integer programmingdecision support systemsschedulingmarketinglarge scale optimisation

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Large-scale problems in mathematical programming (90C06) Deterministic scheduling theory in operations research (90B35) Integer programming (90C10)

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Cites work

• Broadcast Scheduling for Mobile Advertising

Cited in

(2)

• Broadcast Scheduling for Mobile Advertising
• A decision support system for planning promotion time slots

Describes a project that uses

Uses Software

• MABS
• Excel
• LINGO
• LINDO

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