Media selection by mean-variance analysis

DOI10.1016/0377-2217(80)90209-XMaRDI QIDQ1145063zbMATH OpenFDO

Authors C. A. De Kluyver

Publication date 1980

Published in European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

advertisingmean-variance analysismedia selectionbinomial probability modelmedia planningmedia scheduling problems

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Operations research and management science (90B99)

Cited in

(1)

• Parameter estimation and objective definition in mean-variance media scheduling

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