Opinion model with influencers and media

general opinion model considering individuals, traditional media and social media influencers.

continuous-space model	continuous-time model	mathematical model

Available identifiers

MaRDI QIDQ6675330FDOQ6675330

Description

General opinion model resulting from a large number of individuals adapting their opinions through interaction with each other as well as due to the influence of a few specific agents with particular roles, namely traditional media and social media influencers.

Contained entities

change in opinions of influencers	$γ d z_{l} (t) = ({\hat{x}}_{l} (t) - z_{l} (t)) d t + \hat{σ} d {\hat{W}}_{l} (t)$
	$γ$ represents inertia parameter for opinion changes of influencers
	${\hat{W}}_{l}$ represents Wiener process
	$\hat{σ}$ represents noise strength
	${\hat{x}}_{l} (t)$ represents average opinion of followers of influencers
	$t$ represents time
	$z_{l} (t)$ represents opinion

interaction weight between individuals	$w_{i j} (t) = A_{i j} (t) ϕ (\| \| x_{j} (t) - x_{i} (t) \| \|)$
	$A (t)$ represents individual relationship matrix
	$ϕ$ represents pair function
	$t$ represents time
	$w_{i j} (t)$ represents interaction weight
	$x (t)$ represents opinion vector of individuals

rate of switching influencers formulation	$Λ_{m}^{\to l} (x, t) = η ψ (‖ z_{l} - x ‖) r (\frac{n_{m, l} (t)}{\sum_{m^{'} = 1}^{M} n_{m^{'}, l} (t)})$
	$Λ_{m}^{\to l} (x, t)$ represents rate of switching influencers
	$η$ represents scaling parameter for switching influencers
	$ψ$ represents pair function
	$n_{m, l}$ represents medium influencer fraction
	$r$ represents link recommendation function
	$t$ represents time
	$x$ represents opinion

interaction force on an individual	$F_{i} (𝐱, 𝐲, 𝐳, t) = \frac{a}{\sum_{j^{'}} w_{i j^{'}} (t)} \sum_{j = 1}^{N} w_{i j} (t) (x_{j} (t) - x_{i} (t)) + b \sum_{m = 1}^{M} B_{i m} (t) (y_{m} (t) - x_{i} (t)) + c \sum_{l = 1}^{L} C_{i l} (t) (z_{l} (t) - x_{i} (t))$
	$B (t)$ represents medium follower matrix
	$C (t)$ represents influencer individual matrix
	$F_{i} (t)$ represents interaction force
	$a$ represents parameter to scale attractive force from other individuals
	$b$ represents parameter to scale attractive force from media
	$c$ represents parameter to scale attractive force from influencers
	$t$ represents time
	$w_{i j}$ represents interaction weight

average opinion of followers of infuencers formulation	${\hat{x}}_{l} (t) = \frac{1}{\sum_{k} C_{k l} (t)} \sum_{i = 1}^{N} C_{i l} (t) x_{i} (t)$
	$C_{l} (t)$ represents influencer individual matrix
	${\hat{x}}_{l} (t)$ represents average opinion of followers of influencers
	$t$ represents time
	$x_{i} (t)$ represents opinion vector of individuals

change in opinions of individuals	$d x_{i} (t) = F_{i} (𝐱, 𝐲, 𝐳, t) d t + σ d W_{i} (t)$
	$F_{i} (t)$ represents interaction force
	$W_{i} (t)$ represents Wiener process
	$𝐱 (t)$ represents opinion vector of individuals
	$𝐲 (t)$ represents opinion vector of media
	$𝐳 (t)$ represents opinion vector of influencers
	$σ$ represents noise strength
	$t$ represents time

average opinion of followers of media formulation	${\tilde{x}}_{m} (t) = \frac{1}{\sum_{k} B_{k m} (t)} \sum_{i = 1}^{N} B_{i m} (t) x_{i} (t)$
	$B_{m} (t)$ represents medium follower matrix
	${\tilde{x}}_{m} (t)$ represents average opinion of followers of media
	$t$ represents time
	$x_{i} (t)$ represents opinion vector of individuals

change in opinions of media	$Γ d y_{m} (t) = ({\tilde{x}}_{m} (t) - y_{m} (t)) d t + \tilde{σ} d {\tilde{W}}_{m} (t)$
	$Γ$ represents inertia parameter for opinion changes of media
	${\tilde{W}}_{m}$ represents Wiener process
	$\tilde{σ}$ represents noise strength
	${\tilde{x}}_{m} (t)$ represents average opinion of followers of media
	$t$ represents time
	$y_{m} (t)$ represents opinion

Assumptions

pair function assumption

References

Modelling opinion dynamics under the impact of influencer and media strategies	(documentation)

Software

Implementation of the model for the paper "Modelling opinion dynamics under the impact of influencer and media strategies"

Further links

Item	Property
opinion dynamics	modelled by

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