New algorithms for product positioning

DOI10.1016/S0377-2217(96)00338-4MaRDI QIDQ1291641zbMATH OpenOpenAlexFDO

Authors Pierre Hansen, Brigitte Jaumard, Christophe Meyer, Jacques-François Thisse

Publication date 22 February 2001

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/s0377-2217(96)00338-4

zbMATH Keywords

ball intersectionbranch-and-bound methodsindifference surfacemarketingproduct positioning

Mathematics Subject Classification ID

Production models (90B30) Polyhedral combinatorics, branch-and-bound, branch-and-cut (90C57) Auctions, bargaining, bidding and selling, and other market models (91B26)

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Cites work

• A procedure for new product positioning in an attribute space
• An Approach to the Optimal Positioning of a New Product
• An extended algorithm for optimal product positioning
• An outer-approximation algorithm for a class of mixed-integer nonlinear programs
• Complexity of Product Positioning and Ball Intersection Problems
• Issues and advances in product positioning models in marketing research
• NICHER: An approach to identifying defensible product positions
• The Attribute-Dynamic Attitude Model (Adam)
• ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning

Cited in

(8)

• Optimal product positioning based on paired comparison data
• Optimal new product positioning: A genetic algorithm approach
• A model and algorithm of fuzzy product positioning
• scientific article; zbMATH DE number 1849139 (Why is no real title available?)
• Complexity of Product Positioning and Ball Intersection Problems
• Algorithms for marketing-mix optimization
• Static competitive facility location: an overview of optimisation approaches.
• Location Science in Canada

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