OPTIMAL NEW BRAND MONITORING STRATEGY FOR RETAILING

DOI10.15807/JORSJ.40.590MaRDI QIDQ4399713zbMATH OpenOpenAlexFDO

Authors Akemi Murahara, Hiroaki Sandoh

Publication date 28 July 1998

Published in Journal of the Operations Research Society of Japan (Search for Journal in Brave)

Full work available at URL https://doi.org/10.15807/jorsj.40.590

zbMATH Keywords

brand monitoring strategyretail stores

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05)

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