On Two Existing Approaches to Statistical Analysis of Social Media Data

DOI10.1111/INSR.12404MaRDI QIDQ6088252zbMATH OpenOpenAlexFDO

Authors Li-Chun Zhang

Publication date 13 December 2023

Published in International Statistical Review (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://arxiv.org/abs/1905.00635

zbMATH Keywords

measurementnon-probability samplequalityrepresentationtest

Mathematics Subject Classification ID

Statistics (62-XX) Statistical sampling theory and related topics (62Dxx) Parametric inference (62Fxx)

Abstract: Using social media data for statistical analysis of general population faces commonly two basic obstacles: firstly, social media data are collected for different objects than the population units of interest; secondly, the relevant measures are typically not available directly but need to be extracted by algorithms or machine learning techniques. In this paper we examine and summarise two existing approaches to statistical analysis based on social media data, which can be discerned in the literature. In the first approach, analysis is applied to the social media data that are organised around the objects directly observed in the data; in the second one, a different analysis is applied to a constructed pseudo survey dataset, aimed to transform the observed social media data to a set of units from the target population. We elaborate systematically the relevant data quality frameworks, exemplify their applications, and highlight some typical challenges associated with social media data.

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