On data mining for direct marketing

MaRDI QIDQ4427025zbMATH OpenFDO

Authors Chuangxin Ou, Jiajin Huang, Ning Zhong, Chunnian Liu

Publication date 18 September 2003

Full work available at URL http://link.springer.de/link/service/series/0558/bibs/2639/26390491.htm

Mathematics Subject Classification ID

Database theory (68P15) Learning and adaptive systems in artificial intelligence (68T05) Marketing, advertising (90B60)

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Cited in

(9)

• A new SOM-based method for profile generation: theory and an application in direct marketing
• Quantitative models for direct marketing: A review from systems perspective
• The impact of preprocessing on data mining: an evaluation of classifier sensitivity in direct marketing
• Testing new direct marketing offerings: The interplay of management judgment and statistical models
• Profit mining: From patterns to actions
• A new two-group-forecast-and-selection method for direct marketing
• New data mining and decision making method for financial database marketing
• Connection network and optimization of interest metric for one-to-one marketing
• Covariate-adaptive randomization with variable selection in clinical trials

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