Optimal Construction of Experimental Clusters

DOI10.1287/MNSC.25.2.182MaRDI QIDQ3853426zbMATH OpenOpenAlexFDO

Authors Richard A. Murphy, Ronald L. Tatham

Publication date 1979

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.25.2.182

zbMATH Keywords

advertisingcluster compositionexperimental clustersmarketingmixed-integer linear programming problemstatisticstest markets

Mathematics Subject Classification ID

Operations research and management science (90B99) Mixed integer programming (90C11) Applications of mathematical programming (90C90)

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