Optimal Product Attributes in Single Choice Models

DOI10.2307/2580854MaRDI QIDQ3873896zbMATH OpenOpenAlexFDO

Authors Sönke Albers, Klaus Brockhoff

Publication date 1980

Published in The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL http://hdl.handle.net/10419/193896

zbMATH Keywords

approximate procedurecomputational comparisonsexactly optimising algorithmmarketingoptimal product attributesproduct positioningsingle choice models

Mathematics Subject Classification ID

Numerical mathematical programming methods (65K05) Operations research and management science (90B99) Applications of mathematical programming (90C90)

Cited in

(3)

• NICHER: An approach to identifying defensible product positions
• A product positioning model with costs and prices
• Globestrat: Designing product lines for global markets

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