Optimal budget allocation when response is S-shaped

DOI10.1016/0167-6377(83)90029-9MaRDI QIDQ786653zbMATH OpenOpenAlexFDO

Authors N. E. Zubov

Publication date 1983

Published in Operations Research Letters (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/0167-6377(83)90029-9

zbMATH Keywords

computational procedureoptimal budget allocationS-shaped response functions

Mathematics Subject Classification ID

Numerical methods based on nonlinear programming (49M37) Management decision making, including multiple objectives (90B50) Nonlinear programming (90C30) Applications of mathematical programming (90C90) Production theory, theory of the firm (91B38)

Cites work

• Bidding in Simultaneous Auctions with a Constraint on Exposure
• Feature Article—Aggregate Advertising Models: The State of the Art
• scientific article; zbMATH DE number 3286662 (Why is no real title available?)
• Optimal budget allocation when response is S-shaped
• S-Shaped Response Functions: Implications for Decision Models

Cited in

(3)

• Knapsack problems with sigmoid utilities: approximation algorithms via hybrid optimization
• Optimal Budget Allocation Across Search Advertising Markets
• Optimal budget allocation when response is S-shaped

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