Optimization of column width in website layout for advertisement fit

DOI10.1016/J.EJOR.2012.11.028MaRDI QIDQ2253606zbMATH OpenOpenAlexFDO

Authors Jakub Marszałkowski, M. Drozdowski

Publication date 27 July 2014

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2012.11.028

zbMATH Keywords

packingcuttingE-commerceInternet advertising optimizationweb page layout optimization

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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• A goal programming model for selection and scheduling of advertisements on online news media
• Exact and heuristic approaches to solve the Internet shopping optimization problem with delivery costs

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