Dennis H. Gensch

Available identifiers

zbMath Open gensch.dennis-hMaRDI QIDQ1129895

List of research outcomes

Publication	Date of Publication	Type
Improving PRETREE's predictive capabilities	1999-02-22	Paper
An information-theoretic two-stage, two-decision rule, choice model	1998-08-16	Paper
Bootstrap method for measuring accuracy of probabilistic-choice models	1994-08-21	Paper
Issues and advances in product positioning models in marketing research	1988-01-01	Paper
Solving the “Marketing Mix” Problem using Geometric Programming	1974-01-01	Paper
An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments	1973-01-01	Paper

Research outcomes over time

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