Dennis H. Gensch

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List of research outcomes

This list is not complete and representing at the moment only items from zbMATH Open and arXiv. We are working on additional sources - please check back here soon!

PublicationDate of PublicationType
Improving PRETREE's predictive capabilities
European Journal of Operational Research
1999-02-22Paper
An information-theoretic two-stage, two-decision rule, choice model
European Journal of Operational Research
1998-08-16Paper
Bootstrap method for measuring accuracy of probabilistic-choice models
European Journal of Operational Research
1994-08-21Paper
Issues and advances in product positioning models in marketing research
Mathematical and Computer Modelling
1988-01-01Paper
Solving the “Marketing Mix” Problem using Geometric Programming
Management Science
1974-01-01Paper
An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments
Management Science
1973-01-01Paper


Research outcomes over time


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