List of research outcomes
This list is not complete and representing at the moment only items from zbMATH Open and arXiv. We are working on additional sources - please check back here soon!
| Publication | Date of Publication | Type |
|---|---|---|
| RFM and CLV: Using Iso-Value Curves for Customer Base Analysis Journal of Marketing Research | 2005-11-01 | Paper |
| “Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model Marketing Science | 2005-05-01 | Paper |
Research outcomes over time
This page was built for person: Ka Lok Lee
