S. Aggarwal

List of research outcomes

This list is not complete and representing at the moment only items from zbMATH Open and arXiv. We are working on additional sources - please check back here soon!

Publication	Date of Publication	Type
Multi-product dynamic advertisement planning in a segmented market Yugoslav Journal of Operations Research	2021-05-03	Paper
Multi-period media planning for multi-products incorporating segment specific and mass media Annals of Operations Research	2019-03-06	Paper
Multi-criteria media mix decision model for advertising a single product with segment specific and mass media Journal of Industrial and Management Optimization	2017-06-14	Paper
Multi-criteria advertisement allocation model of multiple advertisers on a television network Recent Advances in Mathematics, Statistics and Computer Science	2016-09-15	Paper
Optimal advertisement allocation for product promotion on television channels Recent Advances in Mathematics, Statistics and Computer Science	2016-09-15	Paper

Research outcomes over time

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