Bobby J. Calder

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Person:1806811



List of research outcomes

This list is not complete and representing at the moment only items from zbMATH Open and arXiv. We are working on additional sources - please check back here soon!

PublicationDate of PublicationType
Brand diagnostics: Mapping branding effects using consumer associative networks
European Journal of Operational Research
1999-12-20Paper


Research outcomes over time


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