Patrick De Pelsmacker
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Person:6574627
Available identifiers
zbMath Open de-pelsmacker.patrickMaRDI QIDQ6574627
List of research outcomes
 | This list is not complete and representing at the moment only items from zbMATH Open and arXiv. We are working on additional sources - please check back here soon! |
| Publication | Date of Publication | Type |
|---|---|---|
| Using mixture-amount modeling to optimize the advertising media mix and quantify cross-media synergy for specific target groups | 2024-07-18 | Paper |
Research outcomes over time
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