Peter S. Fader
From MaRDI portal
List of research outcomes
This list is not complete and representing at the moment only items from zbMATH Open and arXiv. We are working on additional sources - please check back here soon!
| Publication | Date of Publication | Type |
|---|---|---|
| Customer-Base Analysis in a Discrete-Time Noncontractual Setting Marketing Science | 2010-11-01 | Paper |
| RFM and CLV: Using Iso-Value Curves for Customer Base Analysis Journal of Marketing Research | 2005-11-01 | Paper |
| “Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model Marketing Science | 2005-05-01 | Paper |
Research outcomes over time
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