Pricing strategy considering reference price effect

DOI10.1093/IMAMAN/DPAF013MaRDI QIDQ6895026zbMATH OpenFDO

Authors Yong Liu, Chang-xue Lin, Zi-yi Pan

Publication date 25 November 2025

Published in IMA Journal of Management Mathematics (Search for Journal in Brave)

zbMATH Keywords

two-part pricingreference price effectonline salesdual channel pricing

Mathematics Subject Classification ID

Game theory, economics, finance, and other social and behavioral sciences (91-XX) Operations research, mathematical programming (90-XX)

Cites work

• Channel structure and differential pricing strategies in dual-channel e-retail considering e-platform business models
• Coordination mechanism of dual-channel supply chains considering reference price effect
• Coordination of dual-channel supply chains with uncertain demand information
• Dynamic pricing with loss-averse consumers and peak-end anchoring
• Dynamic stochastic inventory management with reference price effects
• Optimal decisions in a dual-channel supply chain under simultaneous demand and production cost disruptions
• Prospect Theory: An Analysis of Decision under Risk
• Resale or agency: pricing strategy for advance selling in a supply chain considering consumers’ loss aversion
• Supply chain pricing strategies for advance selling with a deposit
• Technical note: Intertemporal price discrimination via reference price effects
• The reference effects on a retailer's dynamic pricing and inventory strategies with strategic consumers
• Two-part tariff contract design for a supplier base: a unifying methodology

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