On the superiority of pulsing under a concave advertising market potential function

DOI10.1016/j.ejor.2008.01.023zbMath1154.90525MaRDI QIDQ1002072

Hani Ibrahim Mesak, T. Selwyn Ellis

Publication date: 23 February 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2008.01.023

zbMATH Keywords

optimization; marketing; regression; advertising pulsation

Mathematics Subject Classification ID

62J02: General nonlinear regression

90C30: Nonlinear programming

90B60: Marketing, advertising

Related Items

Pulsation in a competitive model of advertising-firm's cost interaction, Recent developments in dynamic advertising research, Upper and lower bounds for the sales force deployment problem with explicit contiguity constraints

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