A chance constraints goal programming model for the advertising planning problem
From MaRDI portal
Publication:1011165
DOI10.1016/j.ejor.2007.09.039zbMath1157.90490OpenAlexW2102186526MaRDI QIDQ1011165
Publication date: 8 April 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2007.09.039
Related Items
Multi-criteria media mix decision model for advertising a single product with segment specific and mass media ⋮ Multi-criteria decision analysis with goal programming in engineering, management and social sciences: a state-of-the art review ⋮ Supply chain management through the stochastic goal programming model ⋮ Satisfactory solution concepts and their relations for stochastic multiobjective programming problems ⋮ Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning ⋮ A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising ⋮ Strategic investment modelling for retail sector post COVID-19 ⋮ Satisficing data envelopment analysis: a Bayesian approach for peer mining in the banking sector ⋮ Multi-period media planning for multi-products incorporating segment specific and mass media ⋮ Two weighted fuzzy goal programming methods to solve multiobjective goal programming problem ⋮ Optimal media planning for multi-products in segmented market ⋮ Multi-product dynamic advertisement planning in a segmented market
Cites Work
- Unnamed Item
- Unnamed Item
- Decision-maker's preferences modeling in the stochastic goal programming
- Dynamic promotional budgeting and media allocation
- A mathematical programming study of advertising allocation problem.
- An MCDM model for media selection in the dual consumer/industrial market
- Chance-Constrained Programming
- Optimal Estimation of Executive Compensation by Linear Programming
- Information resource planning for a health-care system using an AHP-based goal programming method
- Chance Constraints and Normal Deviates
- A Stochastic Approach to Goal Programming
- A Goal Programming Model for Academic Resource Allocation
- Deterministic Equivalents for Optimizing and Satisficing under Chance Constraints