Using store level scanner data to improve category management decisions: developing positioning maps
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Publication:1027454
DOI10.1016/j.ejor.2008.10.015zbMath1163.90573MaRDI QIDQ1027454
Alejandro Mollá-Descals, Óscar González-Benito, María Pilar Martínez-Ruiz
Publication date: 29 June 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2008.10.015
decision making; management; marketing; internal analysis of the market structure; market response models; positioning maps
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