Supply chain interactions due to store-brand introductions: the impact of retail competition

DOI10.1016/j.ejor.2009.08.014zbMath1177.90037MaRDI QIDQ1046056

J. Blot

Publication date: 21 December 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2009.08.014

zbMATH Keywords

game theory; competition; supply chain management; vertical product differentiation; store brands

Mathematics Subject Classification ID

91A80: Applications of game theory

90B06: Transportation, logistics and supply chain management

90B60: Marketing, advertising